The first aircraft of the Swiss national airline has ceremonially landed at Rijeka Airport on the island of Krk SWISS International Air Lines from Zurich.
This historic flight officially established a new seasonal air route that directly connects Switzerland and Kvarner for the first time, opening up significant commercial and operational opportunities for the regional tourism sector.
The arrival of the aircraft was marked by a traditional greeting on the runway. Passengers and crew were welcomed by representatives of the airport and local tourist boards, with a performance by a folklore group from the island of Krk and appropriate indigenous welcome gifts.
Strategic importance for the B2B sector and Kvarner
For travel agencies, tour operators and hoteliers in Kvarner, the introduction of a line by a reputable carrier like SWISS represents a strong incentive to attract guests with higher purchasing power.
The Swiss market is known for its demand for premium services, high-end camping, health tourism and top gastronomy, which perfectly coincides with the long-term strategy of repositioning Kvarner as a high-end destination (also known as a luxury or elite destination).