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Photo: Mike Swigunski, unsplash.com
Peter Drucker wrote in his book Innovation and Entrepreneurship that an entrepreneur always looks for change, responds to it, and uses it as an opportunity. Perhaps this is one of the most important tasks of anyone who manages a tourism business or destination today. Because change rarely comes with a start date, an official announcement, and a big headline that the market is different from today. Most often, the first...
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