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MarsOvca 2026: When "Sold Out" becomes proof that authenticity has no alternative
But the story goes much deeper than ticket sales...
Column
Amazon, Google, Sabre... who will book your next trip?
On February 4, 2026, Amazon introduced Alexa Plus, a new generation of voice assistant that no longer just answers questions, but can also perform...
Overtourism: are we warning or further stimulating demand?
More warnings, more reservations.
Las Vegas didn't come up with a slogan. It invented one - and that's where most destinations go wrong
The biggest mistake in destination branding is selling a story we can't deliver or something we haven't... There's one of the most famous quotes...
"Anti-tourism protests" are not against tourists or tourism
"Anti-tourism protests" are not against tourists or tourism. I'll try to explain this as simply as possible. Not because the topic is simple, but because...
European destinations are moving from growth to tourism management: borders are becoming a necessity
Changing approach to tourism.
Destination plans: between form and actual tourism management
Between plan and management.
Croatian tourism between season and system: why do we keep saying the same thing and change little?
Sometimes it's enough to look at a few seemingly unrelated news stories from week to week to get a bigger picture of where tourism is headed. The problem is...
What Croatian tourism has been warning about for years is becoming increasingly clear: the key to tourism is destination management
More and more experts are pointing out that the problem of urban tourism is not just overtourism, but a lack of strategic destination management. Discussions at ITB B...
