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What is a brand, and what is destination branding? What strategies are used in the development and interpretation of a destination? How to (use) heritage in this process? What does the theory say about it, and what experiences do we have in projects such as the Riva Veliki Barke, the Cultural Route "Frankopan's Paths" and Ogulin, Homeland of Fairy Tales? "Is that your brand?" The aforementioned sentence has become so...
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