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Five global platforms: TikTok, Uber, Airbnb, Google and Amazon - enter hotel booking at the same time. It's not a coincidence. They all aim for the same moment: the moment between "I want to go there" and "I'm booking." Whoever controls that moment controls the distribution. In the article, we explain what is structurally changing, why hotels that do not react lose a position that is difficult to regain, and what concrete things to do in...
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