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Photo: Anastasia Ilina-Makarova, Pexels
The new European Hotel Distribution Study 2026 shows further concentration of the OTA market, but also opens up more important questions about price control, distribution, data and hotel guest relations. The new European Hotel Distribution Study 2026 shows two seemingly opposite pictures of European hotel distribution. On the one hand, direct sales still remain the most important channel for European hotels, and more than p...
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