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Did you know that there are currently over 50 million runners in Europe, and the number of runners is growing every day? We are talking about amateurs, not professionals, who run marathons and half marathons, and most often these are business people who generate over 9 billion Euros in revenue for hotels, transport companies and race organizers every year. The total revenue does not include spending on gastronomy, sports equipment, souvenirs, etc.
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