Vienna has turned Figma into a tourism channel: The destination enters the guest's life before the trip

Why would a tourism organization create a template for Figma? The answer to that question is more interesting than the project itself. Below is an analysis...

Author  Goran Rihelj

3. October 2026.
Why would a tourist organization make a template for Figma? The answer to that question is more interesting than the project itself. In the following, we analyze how Vienna turned its own design heritage into a usable digital product, why a professional tool became a communication channel of the destination, and what The Vienna Template says about the change in the logic of destination marketing - from shopping to...
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Author  Goran Rihelj

3. October 2026.