Lesson from Barcelona: When a destination stops selling square footage, it starts selling value

There is a deep-rooted assumption in tourism: if you limit growth, you will reduce investor interest. Barcelona has proven the opposite. Before...

Author  Goran Rihelj

3. April 2026.
There is a deep-rooted assumption in tourism: if you limit growth, you will reduce investor interest. Barcelona has proven the opposite. Ten years ago, the city practically locked down the possibility of opening new hotels in the city center through the PEUAT (Plan Especial Urbanístico de Alojamientos Turísticos). The logic was clear - control the pressure of tourism on space, housing and infrastructure or manage...
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Author  Goran Rihelj

3. April 2026.