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Photo: Ivan Gale
Barcelona no longer wants to talk about how to attract more tourists, but how to manage those who are already coming. By appointing a commissioner for sustainable tourism management, the city has clearly shown that the number of arrivals is no longer a key KPI, but that the focus is shifting to space, the structure of guests and the quality of life of the local population. When Barcelona is mentioned in the tourist context in recent years, the most...
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