Barcelona defines the limit of tourism growth with numbers for the first time

Redefining tourism success.

Photo: Şeyma A, pexels

Author  Goran Rihelj

29. July 2026.
For years, European destinations have measured success almost exclusively by one formula: more tourists, more overnight stays and more income. Growth was the goal, and tourism policies were mainly focused on attracting new guests and conquering new markets. Barcelona sent a message that such a model is no longer sustainable for them. Although we have already received clear signals from Barcelona regarding the change of direction and it is not...
Already have an account? Join us
Premium

Author  Goran Rihelj

29. July 2026.