Austria gave cycle tourism its own sound. But behind a creative idea are data, a product and a clear strategy

Austrian Bike Bell. Brilliant.

Photo: Austrian Bike Bell

Author  Goran Rihelj

22. August 2026.
Data, clearly defined objectives, developed tourism product and market activations show why the Austrian Bike Bell is not only a creative campaign, but an example of serious destination marketing. This year, Austria Tourism gave cycling tourism something that most destinations don't have: its own sound. The Austrian Bike Bell campaign starts from a banal but easily recognizable detail. The sound of an ordinary bike...
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Author  Goran Rihelj

22. August 2026.