Data instead of impressions: How the American market reacted to the CNTB campaign

The Croatian Tourist Board's promotional campaign starring John Malkovich has raised quite a stir in domestic tourism circles. N...

Author  HrTurizam.hr

26. June 2026.
The promotional campaign of the Croatian Tourist Board with John Malkovich in the lead role raised quite a bit of dust in domestic tourism circles. But instead of relying on subjective impressions, the agency Promosapiens conducted a quantitative survey on a sample of 400 respondents from the United States of America to check the real effect of this unconventional video. The results bring important...
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Author  HrTurizam.hr

26. June 2026.