Airbnb has guests, Tripadvisor has an offer. Tourist experiences are entering a new phase

A new equation for tourism distribution.

Photo: AI hrturizam

Author  Goran Rihelj

12. August 2026.
Airbnb and Tripadvisor Group join forces in the Experiences segment. Behind the partnership lies a broader struggle between global platforms to control an increasing part of a guest's journey. Not only where they will sleep, but also what they will do once they arrive at their destination. Airbnb and Tripadvisor Group have entered into a new partnership that will see part of the travel experiences offering from Tripadvisor Group's portfolio become...
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Author  Goran Rihelj

12. August 2026.