Airbnb is becoming a wider travel platform, but is it losing its own signature and clear differentiation?

Growth in supply or loss of differentiation?

Photo: Jon Tyson, unsplash

Author  Goran Rihelj

18. August 2026.
Airbnb has distinguished itself from Booking.com and Expedia for years by focusing on hosts, local contacts and a different way of travelling. Today, however, by expanding to hotels, cars, transfers, deliveries and activities, it is increasingly entering the business model of large online travel platforms. Is this a logical growth of the company or a turn in which Airbnb risks losing its own identity and clear differentiation...
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Author  Goran Rihelj

18. August 2026.