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Adriatic i Authland have officially announced a strategic partnership aimed at advancing guest experience through the integration of local tours and activities in the accommodation offer.
The collaboration, which began at the beginning of the year, has already brought the first concrete results this summer, confirming the joint mission to bring Croatia closer to guests through authentic experiences, people and stories.
"We are proud to enable seamless distribution of local tours and activities to guests of Adriagate, one of the leading private accommodation agencies in Croatia, through our platform and tools. This collaboration is another important step for us towards realizing our vision of enabling tourism partners to easily promote and sell authentic experiences."", they said from Authland, a Zadar-based technology platform that connects local activity providers with tourists across the country.
Iz Adriagate They emphasize that the synergy with Authland is a natural continuation of their philosophy that accommodation is not just a roof over your head, but a starting point for experiencing a destination.
"The collaboration with Authland began at the beginning of the year, and this summer brought the first results. Together with this young team from Zadar, through the Authland platform we managed to provide our guests with more than just accommodation and the opportunity to experience Croatia as it truly is: authentic, vibrant and unique.. "
They also add that Adriagate's mission has always been to create unforgettable experiences, and in Authland they recognized the ideal partner who shares the same passion and understands the importance of local experiences for the overall impression of travel.
"The collaboration began as a project to complement our guests' stay and make it special, but this is just the beginning! New projects are being announced that will further connect guests, hosts and destinations."," says Adriagate, thanking the entire Authland team and founder Josip Žurak for their inspiration, energy, and shared vision of tourism that connects people, places, and emotions.
The partnership between Adriagate and Authland is an example of successful domestic collaboration between an established tourism brand and an innovative digital startup, demonstrating that Croatian tourism has the knowledge, technology and people to develop authentic and sustainable new generation products.
The collaboration brings not only technical integration of the offer, but also a paradigm shift: from classic accommodation sales to holistic approach to tourism that unites emotions, people and local stories. This is precisely the direction that Croatian tourism is increasingly heading: towards experiences that remain in the memory, not just in photographs.
Don't sell me the bed, but the destination and the overall experience.
