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Croatian tourist agency launched a continuation of the promotional campaign "Your host", which will be implemented until the end of October on domestic market.
This is an attempt to further encourage domestic guests to explore Croatia's authentic tourist offer in the off-season. It is also a campaign that aims to further highlight the true tourist experience, i.e. to bring Croatian travel enthusiasts closer to the hosts who, with their knowledge, hospitality and familiarity with the local environment, add special value to their stay in the destination.
Apart from being aimed at increasing the brand's recognition Local Host, The campaign highlights the values that the label represents, with a special emphasis on the reliability and quality of the service provided. Namely, hosts can recommend to their guests lesser-known locations, local gastronomic specialties, cultural contents and experiences that are often not part of the usual tourist routes.
In this way, accommodation becomes more than just a place to stay, it becomes a starting point for exploring the destination and its way of life.
Activities within the campaign will be carried out through various communication channels, including online advertising, social networks, print media, television and digital outdoor advertising surfaces. The Local Host designation is part of the Croatian Tourist Board's efforts to further promote a quality form of tourist experience and encourage guests to choose accommodation that, in addition to quality service, also provides more direct contact with the local environment.
HTZ adds that the project has been involved so far more than 3.660 objects s over 21.780 beds. Most objects with the Local Host label are located in Wife, the Kvarner and u Split-Dalmatia and Zadar counties, while looking at destinations, the most such facilities are Crikvenica, Pula, Dubrovnik, Rovinj i Porec.
More information about the Local Host label and the hosts that carry it is available at the official website of the Croatian Tourist Board.
