Zagreb City Hotels listed among the TOP 10 employers in Croatian tourism and hospitality

Company Zagreb City Hotels, a hotel management company that operates five hotels under the brand Hilton in Croatia, according to the public's choice, it was included among TOP 10 employers in the tourism and hospitality industry as part of the Employer of First Choice 2025 survey, one of the most relevant and longest-running labor market surveys in the country.

Research has been conducted for twenty years Alma Career Croatia via the portal MyJob, and this year it included more than 27.000 respondents across the country.

It is a survey that measures the perception of the public, in which respondents independently indicate the employers they would most like to work for, without pre-proposed answers. This is precisely why the results carry additional weight, because they reflect the real image and reputation of companies on the labor market.

"The fact that the general public recognized us as one of the most desirable employers confirms that our people, values ​​and work culture have a real and recognizable impact." according to Zagreb City Hotels. 

Being listed among the ten most desirable employers in tourism and hospitality is therefore not only a recognition of the brand, but also a confirmation of the work culture, values, and relationship with employees that the public recognizes.

In the context of an increasingly pronounced lack of labor in tourism, these awards take on an additional dimension. Employer branding is no longer a communication tool, but a strategic business category. Tourism companies that manage to build a strong internal culture and a reputation as a desirable employer gain a long-term competitive advantage - not only in attracting talent, but also in quality of service to guests.

Zagreb City Hotels manages a total of five hotels under the brand Hilton - DoubleTree by Hilton Zagreb, Canopy by Hilton Zagreb City Centre and Hilton Garden Inn Zagreb Radnička in Zagreb, then Keight Hotel Opatija, Curio Collection by Hilton and Hotel Preko Ugljan, thus confirming its position as one of the leading domestic hotel management companies within the Hilton system in Croatia.

Hilton No. 1 World's Best Workplace

Hilton's inclusion among the TOP 10 employers in Croatia is part of a broader story about corporate culture that is consistently confirmed on a global level.

Under the slogan "Best Place to Work. Best Place to Stay.”, Hilton has been building a business model that puts people at the center of everything for over a century. Caring for employees is the foundation of the business and the starting point for creating exceptional guest experiences.

At a global level, Hilton was declared in 2025 No. 1 World's Best Workplace according to the ranking of organizations Fortune i Great Place to Work, which further confirms the strength of its corporate culture, which further confirms the strength of such an approach.

The recognition is based on employee feedback from 67 countries, with exceptionally high levels of satisfaction and trust in the organization. This global recognition builds on local market recognitions, including Croatian inclusion among TOP 10 employers in tourism, and clearly shows that investing in people is a long-term and consistent strategy of the company, and not just a communication message.

At a time when tourism is transforming from a quantitative to a quality industry, the story of the employer becomes as important as the story of the destination or hotel brand. Because without satisfied and motivated people, there is no sustainable development or competitive tourism.

And this is precisely what the public perception expressed through the Employer of First Choice 2025 survey confirms.