What is "Barcelonization", how does it affect the tourism sector and how can it be avoided?

Author  HrTurizam.hr

12. August 2026.
The term "Barcelonization" is increasingly used in professional circles - a process in which uncontrolled mass tourism eats away at the authenticity of a destination, displaces the local population and creates a housing crisis. Although short-term profits seem attractive, for serious tourism stakeholders this phenomenon poses a huge operational and reputational risk. From the decline in the value of the destination brand to the...
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Author  HrTurizam.hr

12. August 2026.