Venice wants to introduce dynamic pricing based on demand levels

Yield management enters into destination management.

Photo: hrturizam

Author  Goran Rihelj

10. July 2026.
In recent years, Venice has become a kind of European laboratory for managing day-trippers and overtourism. The entrance fee system was introduced in 2024 as an experimental model, applied during 29 busiest days, with a single price of five euros. A year later, the city extended the application to 54 days and introduced a double tariff: five euros for the earlier...
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Author  Goran Rihelj

10. July 2026.