Valamar: 6,2 million overnight stays and double-digit revenue growth

According to the published results for the first three quarters and expectations for the year 2025, Valamar will achieve key strategic goals and strengthen its leading po...

Photo: Valamar

Author  HrTurizam.hr

23. October 2025.

According to the published results for first three quarters and expectations for 2025, Valamar will achieve key strategic goals and strengthen its leading position in Croatian tourism. 

In this year Valamar expects to generate between 457 and 461 million euros in operating revenue or annual growth from 9,6% to 10,5% te operating profit growth from 6,1% to 8,6% to a level of EUR 128-131 million. Growth in 2025 is driven by stable demand from key source markets, strong results in the premium segment, successful consolidation of the Austrian portfolio and positive effects of investments from the previous period. 

In the first nine months 6,2 million overnight stays were achieved, what does it represent growth of 3,7% in comparison to the previous year, thanks in large part to the strengthening of business in the pre-season and post-season, they point out from Valamar and add:

"All Valamar Group destinations recorded strong results, with Rab in particular standing out, which, thanks to the successful opening of Arba Resort 4*, Valamar Collection, achieved growth of 33% and positioned itself among the leading destinations for family holidays. These results contributed to the growth of the share value and a dividend yield of 4,6% for shareholders - above the targeted 4% per year."

At the peak of the 2025 season. Valamar employed done 8.700 employees, of which 73% domiciled. Continuous investment in people and the quality of work is reflected in about 18% higher salaries than the average of the tourism sector and the position of top employer in tourism and hospitality, which Valamar has held for many years.

Hotel Pical enters final phase of construction

Arba resort valamar collection large
Arba Resort, Valamar Collection / Photo: Valamar

Works on Hotel Pical, the largest tourism project in Croatia, is entering its final phase and is proceeding according to plan, according to Valamar, with the opening planned for spring 2026.

It is about an investment. worth more than 200 million euros, which represents a key step forward in the transformation of Poreč and Istria according to the model year-round, sustainable and high-quality tourism. In addition to the luxury resort, the project also includes the development of a new public tourist infrastructure, which will raise the quality of the entire destination.

Pical Resort 5* will be the flagship of the Valamar portfolio and a new symbol of luxury vacations in Croatia, developed in collaboration with world-renowned partners while respecting the highest standards of sustainability, design and service.

At the end of 2025, Valamar will further enrich the offer of Poreč by opening boutique hotel Jadran, a completely renovated building with 12 exclusive designer rooms, in which will be opened i bistro JAZ by Ana Roš, famous chefs and holders of three Michelin stars.

Author  HrTurizam.hr

23. October 2025.