Tourist traffic up year-on-year, record July

Author  HrTurizam.hr

10. August 2026.

According to system data eVisitor, which includes tourist traffic generated in commercial and non-commercial facilities and nautical charter (eCrew system), in Croatia in the period from January to the end of July accomplished 12,4 million arrivals i 59,1 million overnight stays, which compared to the same period last year represents 1 percent growth in arrivals i in overnight stays.

From that it is Adriatic accomplished 56,1 million overnight stays, which represents a growth of 0.5 percent compared to last year, and on the continent, including the city of Zagreb, more than 3 million overnight stays were recorded, which is 1 percent more than last year.

The eVisitor system data also shows that in Croatia during July this year, recorded 4,7 million arrivals i 29,6 million overnight stays, which compared to July last year, represents 2,5 percent growth in arrivals and 1 percent in overnight stays.

In July, the most guests were from the market Germany, Slovenia, Croatia, Poland, Czech Republic, Austria, Hungary etc. Looking at the counties, the most tourists were in Istria, Split-Dalmatia County and Kvarner, and when the destinations themselves are taken into account, the most visited wereto Rovinj, Vir, Poreč, Medulin and Dubrovnikk. 

 "We are satisfied with the tourism results achieved in the first seven months of this year, and especially with the fact that in July we achieved the best result in the last two years. This confirms that Croatian tourism continues to maintain its competitiveness and resilience and that, despite changes in the market, we are managing to maintain positive trends. We are particularly pleased that we are also recording good results in financial indicators. In July, the value of fiscalized invoices increased by 18 percent, while the number of invoices issued increased by 8 percent compared to the same month last year. We are also recording growth in road, air and maritime transport, and all these results confirm that we have responded well to the circumstances on the market - both through quality promotion of Croatia and through timely adjustment of the offer. I would like to thank the entire tourism sector for the effort invested, and especially the accommodation service providers who responded to our appeals and further contributed to the competitiveness of our offer with their promotional offers. A good part of August is still ahead of us, after which we will make a complete cross-section of this main part of the tourist year. Croatian tourism is confirming its strength this year as well, and the results achieved show that we are on the right track and that together we are successfully responding to changes and challenges", he said Tonči Glavina, Minister of Tourism and Sports.

Split source Croatian tourism

When we segment Croatia's tourism results by counties, in the first seven months the highest number of overnight stays was recorded in Wife (16,7 million overnight stays), Split-Dalmatia County (11,1 million overnight stays) and Kvarner (9,7 million overnight stays), and looking at destinations in Dubrovnik, Rovinj, Poreč, Split and Umag.      

"The course and results of the tourist year so far show that Croatia still has a very strong position in the global tourist market, despite all the demanding circumstances. What we can especially see from this year's tourist trends is the change in the way guests make decisions about their travels. Last minute reservations play an important role, and when choosing a destination, the best price-quality ratio is increasingly sought, along with safety and easy accessibility. Croatia has a number of advantages in this context; from its proximity to our most important source markets and good transport connections to the diversity of the offer that allows for different types of vacations. The achieved results therefore give us additional momentum for the continuation of the tourist year, especially since the Ferragosto period is ahead of us, which is traditionally very important for Italian guests' travels. In addition to the main summer months, we are also recording excellent announcements for the post-season, for which promotional activities start in mid-August, especially in the Polish and Great British markets.", he said Kristjan Staničić, director of the Croatian Tourist Board.

Seen according to markets, during the first seven months, the most overnight stays were achieved by guests from the market Germany (10,3 million overnight stays), Croatia (7,6 million overnight stays), Slovenian (6,7 million overnight stays), Austria (4,3 million overnight stays), Poland (3,9 million overnight stays), Czech Republic (3 million overnight stays), of the UK (2,2 million overnight stays), Hungary (2,1 million overnight stays) .

Photo: hrturizam.hr

Author  HrTurizam.hr

10. August 2026.