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Photo: Jay Wennington, Unsplash
How much can an unanswered review cost a hotel or restaurant? A guest leaves a negative review, and the hotel or restaurant does not respond. A seemingly small and everyday situation, but according to Leo Ljubičić, this silence is one of the most expensive and least visible operating costs in the hospitality industry. In his column for HrTurizam, he explains why reviews are not a marketing problem, but a valuable and...
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