Croatia is a popular tourist destination this year, but it is questionable whether restaurants and hotels will be full. Not because of the guests, but because of the question workforce sufficiency.
The tourism sector is also facing a major identity crisis: who will carry out the season in a country that is increasingly reliant on imported labor?
According to estimates for 2026, Croatian tourism is missing an additional 5.000 seasonal workers compared to last year. With salaries in the hospitality industry still almost 30 percent lower than the national average, the domestic labor pool is drying up, leaving employers up against the wall.
One of the key issues is how to maintain service quality as the number of foreign workers reaches historic highs.
65.000 seasonal workers needed
Tourism workers are intensively preparing for the season this year, which at this moment primarily means filling the need for workers, both permanent and seasonal.
Before the outbreak of conflict in the Middle East, Bernard Zenzerović, director of the Croatian Hotel Entrepreneurs' Association (UPHH), told HRT that 65.000 seasonal workers would be needed this year. Of that, roughly like last year, around 15 would be domestic workers and around 50 would be foreign workers.
According to the N1, that figure is according to Veljko Ostojić, director of the Croatian Tourism Association (HUT), is still relevant.