The guest is still king. But who rules the kingdom today?

Weekly review: Goran Rihelj

Author  Goran Rihelj

17. August 2026.
We used to say in tourism: the guest is king. Today, that old adage might need a little twist: the guest is still king, but the algorithm holds the ticket, the platform the cash register, the air conditioner the thermostat, the regulator writes the house rules, and the destination should - at least in theory - rule the entire kingdom. And perhaps this little tourist satire best describes the past week. At first glance, the news that...
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Author  Goran Rihelj

17. August 2026.