Numbers are no longer enough: Spain puts tourist satisfaction at the heart of tourism policy

Photo: Turespaña, Pixabay,

Author  HrTurizam.hr

16. May 2026.
Turespaña has published the results of the ESTI 2025 survey, according to which international tourists rate their experience in Spain with an average score of 9,3 out of 10. As many as 97,5 percent of tourists are satisfied or very satisfied with their trip, while the share of “very satisfied” has reached a historical maximum of 69,5 percent. Spain, one of the strongest tourist destinations in the world, is increasingly showing how in the new phase...
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Author  HrTurizam.hr

16. May 2026.