Slovenian mountains are growing twice as fast as average: coolcation is only part of the story

The growth of mountain destinations is not the result of a single tourist trend, but of long-term product development, investment and consistent positioning through...

Author  Goran Rihelj

7. August 2026.
The growth of mountain destinations is not the result of a single tourism trend, but rather of years of product development, investment and consistent positioning through Slovenia Green. When talking about European tourism in recent months, one term has appeared in almost every discussion - coolcation. Increasingly warm summers have encouraged some European travelers to start t...
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Author  Goran Rihelj

7. August 2026.