Most hotels are invisible to artificial intelligence: only 16% make it into AI recommendations

AI as the new “gatekeeper” of hotel demand?

Photo: Jon Tyson, Unsplash

Author  Goran Rihelj

17. June 2026.
While hoteliers have been monitoring positions on Google, results on OTA platforms and reputation on review portals for years, a new metric is emerging in tourism distribution that will be increasingly difficult to ignore - AI visibility. The latest edition of the World's Best at AI Q1 2026 Index, presented yesterday at HITEC in San Antonio, systematically tracks for the first time how artificial intelligence recommends hotels cor...
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Author  Goran Rihelj

17. June 2026.