The Mediterranean Paradox: Why are the most competitive destinations not also the most efficient?

"efficiency paradox"

Author  Goran Rihelj

24. June 2026.
New scientific research breaks down a fundamental tacit assumption of traditional tourism policy: that a destination will automatically be successful if it invests, builds and expands its capacity sufficiently. In tourism, competitiveness is most often measured through what is most visible: the number of arrivals, overnight stays, market share, connectivity, capacity, investments and total revenues. The stronger a destination is in these indicators...
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Author  Goran Rihelj

24. June 2026.