Ljubljana no longer wants to just count tourists. It's using AI to predict where and when they'll go

Tourism statistics mostly tell us what has already happened: how many guests arrived, how many nights they stayed, where they came from, and what the occupancy was like.

Photo: Iva Balk, pixabay

Author  Goran Rihelj

14. September 2026.
Tourism statistics mostly tell us what has already happened: how many guests arrived, how many nights they stayed, where they came from and what the occupancy rate was. Ljubljana is now trying to take the next step. It wants to use data and artificial intelligence to predict tourist flows in advance and manage the destination based on them. The project is called Ljubljana FLOWS, a data...
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Author  Goran Rihelj

14. September 2026.