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The results of the 2025 online reputation measurement confirm that Jastrebarsko achieves an exceptionally high level of guest satisfaction with an overall score of 94/100, based on 4.299 reviews. Of particular note is the increase in the response rate to reviews, which has increased by as much as 20% and now stands at 45%, showing that stakeholders are increasingly active in communicating with guests.
Guests particularly highlight the quality of service (92/100) and food quality (93/100), which confirms the destination's strong orientation towards a high standard of experience. These results are the result of the work of all tourism stakeholders, with the support of the Tourist Board and the City of Jastrebarsko, on developing a quality tourist offer.
Hotel Princess – wellness and atmosphere at a high level
Hotel Princess achieves an excellent score of 94/100, with a visible increase in the response rate to reviews, which now stands at 61%. The wellness segments in particular stand out (98/100), which shows that the hotel is successfully working on additional amenities, and the atmosphere (95/100).
Hospitality leads the way - 3% growth and significant progress in communication
Hospitality establishments recorded a high score of 94/100, with a 3% increase in quality compared to the previous year. What is particularly noteworthy is the increase in the rate of responding to reviews by as much as 40%, which shows the increasingly active involvement of hospitality establishments in communicating with guests. The number of reviews increased by 10%, which indicates a positive trend not only in managing the guest experience, but also in the efforts of hospitality establishments to encourage guests to share their experiences.
Private accommodation and winemakers - quality that guests recognize
The private accommodation has a very high rating of 95/100, and guests particularly highlight the kindness of the hosts (97/100) and cleanliness (91/100).
Winemakers, who are a key part of the tourist offer of Jastrebarsko and the famous Plešivička Wine Road, achieved a score of 91/100 with a quality increase of almost 1%.
The achieved results were also confirmed by a prestigious award, In 2025, Jastrebarsko won the title of Continental Tourism Champion according to the selection of Večernji list., which further confirms the successful destination development strategy and high level of guest satisfaction.
Events that enrich the destination
The Jastrebarsko Tourist Board organizes and supports a rich program of events that contribute to the recognition of the destination. Of particular note are the Wine Days, the Sparkling Wine and Strawberry Festival, Sparkling Wine Fest Croatia, Cvjetna Jaska, Diplomatic Harvest, Winter Jaska, Jaska Art Festival and many other numerous cultural and sports events. This approach positions Jastrebarsko as a destination that combines authentic hospitality, quality gastronomy and rich cultural content.
"The results of online reputation measurements for 2025 confirm that Jastrebarsko achieves a high level of quality in its tourism offer. Exceptionally high guest satisfaction ratings, as well as significant growth in communication with guests, are the result of the joint work of all tourism stakeholders with the continuous support of the City of Jastrebarsko. The recognition of the Champion of Continental Tourism as chosen by Večernji list further confirms the value of the approach that is systematically being built in Jastrebarsko. The achieved results oblige us to maintain the achieved level of quality and continue to develop it further", emphasized the director of the Jastrebarsko Tourist Board, Petra Masnec.
The IQM Destination Jastrebarsko project, which the Jastrebarsko Tourist Board is implementing in cooperation with the company Feel IQM, will continue in 2026 with the aim of further developing the quality of the destination and strengthening the online reputation of all stakeholders.
