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Photo: Luca Micheli, unsplash
For years, we have measured the success of the tourist season almost exclusively through the number of arrivals and overnight stays. Such data remains important, but it has one major limitation: it tells us what has already happened. And that is important, but it does not tell the whole story, but only part of the story. That is why more and more European destinations are looking for indicators that allow them to make decisions during the season itself, and not only after it has ended...
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