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Photo: screenshot / ETC
Although Europe is a small continent, it is still the most visited region on the planet. It welcomes over 700 million international travelers each year, accounting for 50 percent of global tourism, according to UN Tourism data from 2024. Given that one in three stays take place during July and August (according to Eurostat data from 2023), and some destinations face a tourist-to-local ratio during this period...
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