Have luxury hotels become too similar and generic?

What kind of guests does the hotel attract?

Photo: Ruben VP, pexels

Author  Goran Rihelj

6. June 2026.
In the world of hospitality, you will rarely hear anyone claim that luxury hotels have become a problem. It's even rarer that the problem is they've become too good. But this is precisely the interesting thesis that Sarah Dandashy opened up in a short conversation for Skift's podcast. Dandashy presents a thesis that sounds almost paradoxical at first: "a part of ultra-luxury hotels has become so focused on luxury that it has started to lose...
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Author  Goran Rihelj

6. June 2026.