Global wine tourism will reach $138,4 billion by 2033

Wine roads are increasingly attractive.

Photo: Paula Vidović

Author  Blanka Kufner

12. August 2026.
The global wine tourism market will reach an impressive value of $138,4 billion by 2033 thanks to a strong growth of 13,4% per annum (CAGR). The latest data from the Persistence Market Research agency and the Global Wine Tourism Report confirm that wine roads are no longer a secondary attraction, but the main driver of a new wave of experiential and sustainable tourism. This historic leap...
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Author  Blanka Kufner

12. August 2026.