Central Dalmatia up 1%, most overnight stays from Poland and Germany

In the first seven months of this year, according to data from the eVisitor system, the Split-Dalmatia County was visited by 2,2 million guests who spent 9,9 million nights in commercial accommodation, or 1% more arrivals and 1% more nights than in the same period last year.

The largest number of overnight stays were made by guests from Poland, Germany, Croatia, Bosnia and Herzegovina, the Czech Republic and Great Britain.

Although tourism results confirm stable demand, today's market demands much more than just sun and sea, emphasizes the director of the Split-Dalmatia County Tourist Board.
Ivana Vladović and adds that all relevant analyses show that guests are increasingly choosing authentic experiences, local gastronomy, sustainability, quality service and content that create a unique destination experience. 

"That is why it has never been more important to invest in the development of recognizable tourism products that will set us apart from the increasingly strong Mediterranean competition. Central Dalmatia has exceptional potential for further growth precisely thanks to its diversity - from rich cultural heritage and Mediterranean food to active holidays, top-notch events, hospitality of hosts and an authentic way of life. At a time when travelers are increasingly looking for quality over quantity, these are our greatest advantages and an opportunity to further strengthen our position as one of the most desirable destinations. I believe that it is precisely through the presentation of our special features, local stories and values ​​that we cherish that we can further bring closer what is most valuable to us - our way of life, our heritage and our hospitality", says Vladovic.

Split-Dalmatia County part of the European Cultural Route of the Olive Tree 

The Split-Dalmatia County Tourist Board recently participated in the kick-off meeting of the ELEA Route - Cultural Olive Route project, held in Heraklion, Crete. The project brings together partners from eight Mediterranean countries with the aim of developing a Cultural Olive Route within the framework of the Council of Europe's Cultural Routes Programme and preparing a candidacy for official certification in 2027.

"By participating in this international initiative, we continue to promote the rich olive heritage of the Split-Dalmatia County and contribute to the development of sustainable cultural tourism. We are proud that the Split-Dalmatia County is among the partners of this valuable European initiative and contributes to the development of the Cultural Olive Route, which will connect Mediterranean regions through shared heritage and history.", according to the Split-Dalmatia County Tourist Board.

Central Dalmatia presented itself in Europa Park in Germany

Additionally, the Split-Dalmatia County Tourist Board participated in the promotional event "Croatian Summer Evening", held in Germany's Europa-Park, one of the most visited amusement parks in Europe. The event brought together numerous partners from the tourism sector in Germany, Switzerland and France, and the Split-Dalmatia County's tourism offer was presented on the occasion.

Special emphasis is placed on the German market, which represents the most important source market for Croatian, but also for Split-Dalmatia County tourism, which is why such promotional activities are of utmost importance for further strengthening the recognition of the destination and maintaining strong demand.